Author(s)

Yuchi Zhou, Wen Bao

Corresponding Author

Wen Bao

Abstract

China is promoting the development of a high-performing Chinese digital education ecosystem and is seeking to enhance citizens’ competences and skills for the digital transition. Marketing education in digital era means the use of digital tools, technologies and content to support teaching, learning and assessment is the basic operation. It includes everything from online courses and interactive learning platforms to virtual classrooms and educational apps. By improving compatibility between online and offline systems, digital education helps teachers share information more efficiently and support smoother learning experiences. By making education more flexible, inclusive and accessible, online and offline education plays a key role in creating a modern and resilient education system in Marketing course. While online education has many benefits, it may not be for everyone. Working independently requires self-motivation and can be lonely if you thrive in social settings.

Keywords

Online and Offline Integrated; Marketing; Digital and Intelligent Era