Author(s)

Hanyue Liu, Siyu Qian, Wenting Pan, Yongyi Zhang, Jinge Wu, Yuxia Xi

Corresponding Author

Yuxia Xi

Abstract

With the acceleration of the modernization process, intangible cultural heritage is facing various challenges such as inheritance fault, intergenerational contradictions, cultural dilution and increased risk of commercialization. This paper takes the intangible cultural heritage Ronghua as an example to explore how the living inheritance of intangible cultural heritage in contemporary society can break through the traditional mode and build a development path to adapt to the new era. Through policy support, community participation, and the innovative mechanism of digitalization and cross-border integration, the intangible cultural heritage will continue to realize the living inheritance, so that the traditional culture can be creatively transformed and innovatively developed, and promote the intangible cultural heritage to glow with new vitality in the new era.

Keywords

Intangible Cultural Heritage, Living Inheritance, Cultural Gene, Technology Empowerment, Cross Border Integration